The Excellence in Marketing and Communication Award for 2017 honours a firm of solicitors who have deployed a marketing programme and/or a programme of communication with clients and/or prospective clients which was perceived by the judges to reflect positively on the legal profession in Ireland and to have a positive effect on the solicitors’ firm involved.
The marketing and/or communication initiatives concerned might consist of, for example, seminars for clients or prospective clients or informed members of the public, enewsletters to clients and prospective clients, and/or articles or news items pertaining to current legal issues on the firm’s website. These are only examples of a marketing and/or communication initiative and are not to be understood to be definitive.